RedbagUK | Design

After Storm IT Solutions Ltd worked with Chris @ RedbagUK on the Flash site conversion, we advised that the site could be so much more. We offered our services once again to revolutionise the store, a new design, a new concept and outstanding performance.

We started researching the competitors, we aim high so looked at ASOS, USC, River Island etc. It's simple, what ever these stores do you need to do and then some. There is a reason they do it the way they do. It Works.

We went about creating a new online presence for RedbagUK removing all of the old ideas and replacing with the latest in both minimalistic and functional design. The user experience has to be flawless, and usable by anyone.



RedbagUK | Print

The final phase of the new project was to move away from the old newsletter system and concentrate on what the users wanted to see.

A personalised newsletter that advertises the products. The new design along with the system powering the newletter has enabled us to create reports on the success of each newletter and allow sending to thousands of customers with ease.

RedbagUK | Website

The first stage was to move away from the boutique image of past and move into a new marketplace with the "Big Bhoys". With images that you would expect in any fashion magazine. Working with an excellent photographer made this an enjoyable experience.

"Call to Actions" were used to urge the user to navigate the site, Advanced filter systems were added to allow searching by category, brand even color. This time round we focused on the products, oversized images, minimalist and fast loading.

The product pages were predominatly white to allow the products space to burst out at the shopper. Extra social media functionality was added to allow both the owner and user to share with Facebook & Twitter. A slick zoom and extra oversized popup product images were added to enhance the shopping experience and let the user see the fine details that make the products a cut above the rest.

The checkout was streamlined and setup to use both Paypal and Worldpay.

Finally we setup an advanced Newsletter system, enabling Chris to be able to communicate in a very professional manner with his customers.

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  • E-Commerce
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  • Social Media Integration
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  • CSS Design

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Allan Nisbet

Director | Glasgow, UK

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Fraser

IT Engineer | Glasgow, UK

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